How good do you want to be?



Yours Truly Book Club Its not how good you are its how good you want to be Paul Arden

Today I wanted to share with you one of favourite, quick read 'Pick me up' books; 'It's not how good you are, it's how good you want to be' by Paul Arden. This book offers quick motivational advice as well as a perfect boost of clarity and encouragement at those moments in need. As the back cover states, this book is “a concise guide to making the most of yourself - a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible”.

This is not your typical self-help book, it's written by Paul Arden, one of the world's top advertising gurus. Paul offers up wisdom and insight for creatives on issues such as problem-solving, communication, making mistakes and getting things right throughout the whole creative process.

Speak it, believe it, become it.

Paul takes a shot at naming 'It's not how good you are, it's how good you want to be' as the “world’s best-selling book” and even a "pocket bible", these bold statements sum up his creative approach and mindset. Having the courage to use titles that hold such power before even releasing the book reflects a plain sailing way to show you how to get the life you want. If you want your book to be the world's best-selling book then you best start believing it and what better way to believe it than to have it boldly on the cover and declare it.

When your vision is concerned, nothing is impossible.

The book teaches the fundamentals of developing a complete disregard for where you think your abilities end, aim beyond what you think you are capable of. Do more things outside your comfort zone, things that you think you are incapable of.

Industry insight, career reassurance.

The best thing about Arden's teachings is that he offers a quick go to read that provides insight into the creative world and agency set ups, offering simple but encouraging words of advice for individuals as well as the perfect desk accessory for us all.

What are you reading at the moment? Leave it down below in the comments and I'll check it out, you may even see it in my next book club.

It's not how good you, it's how good you want to be"
Paul Arden