Our Privacy Policy


Yours Truly Club takes the private nature of your personal information and personal data very seriously. This Privacy Policy describes how we treat the information we collect when you register for and view our newsletter, engage with our website and contact us. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal Information in accordance with our website. For terms and conditions please read here.

Personal Information & Personal data

In order to serve our customers, we collect personally identifiable information, like names, addresses, phone numbers, email addresses, and sometimes credit card information when such information is voluntarily submitted by our visitors. We will only use your personal information for the following purposes: (1) to deliver the products and/or services to you that you have requested and subscribed to; (2) to validate your compliance with the terms and conditions / updated policies; (3) for content improvement and feedback purposes; and (4) to reach you, when necessary, regarding your use of the web site or product(s).

To receive your Yours Truly Club email newsletters, we will require your email address and name. Yours Truly Club does not collect any other personally identifiable information that you do not expressively provide. Personal information may include, but is not limited to, your name and your email address to contact and identify you. We collect this information for the sole purpose of providing you the service you have opt into, communicating with you, responding to enquiries and our email newsletters. Yours Truly Club will never disclose, sell or share your personal information with any third parties for marketing purposes without your express permission.

We also may collect various types of non-personally identifiable information to help us make your experience more enjoyable, measure site activity to identify future improvements that should be made, and compile aggregate data to help serve site visitors better. For example, we may use such data to tailor our advertisements, develop proper survey questions, improve our business, etc.

If you are located in the European Union (“EU”), United Kingdom, Lichtenstein, Norway, or Iceland, you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to your Personal Data, as outlined below.

For this EU Privacy Notice section, we use the terms “Personal Data” and “processing” as they are defined in the GDPR, but, in addition to the information identified in the Privacy Policy as Personal Data above, “Personal Data” generally means information that can be used to individually identify a person, and “processing” generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure. 

Sharing Information

Yours Truly Club will never sell or disclose individual personal information to outside parties without your advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you newsletters based on your request for information and to contracted service providers for purposes of providing services relating to our communications with you.

Usage Information

In addition to collecting personal information, Yours Truly Club may also collect non-personal, aggregated information about subscribers' use of our newsletters and website site for analytics and content performance. This information is not personally identifiable and will only be used to find out how subscribers use our newsletters, website and services. For example, this information will tell us how often a user opens the newsletter via Mail Chimp or how much time users spend on our website via Squarespace. The collection of this information allows us to, among other things, prepare for traffic load demands, track content performance to continue to deliver a purpose filled platform and to efficiently deliver you content.

Once you have given your personal information to the newsletter opt in, you have subscribed and legally agreed to be contacted by the platform in the form of an email newsletter. We never spam or send content not related to Yours Truly or the category you have shown interest for. Your personal information will only be used for Yours Truly Club weekly letters, events, updates and products.

If you have given your personal information for an enquiry or conversation outside the email newsletter opt in, none of your information is stored or transferred for the newsletter. The personal information will only be used for the conversation that has been started by yourself and as a business contact with your permission.

How we use Personal Information / Data:

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalise your experience within our newsletter
  • To ask for ratings and reviews of services or products
  • To receive our email newsletters
  • Analyse content, newsletter and website performance

What we collect

  • your Device location
  • certain other Device data, including the time of day, among other information.
  • your email address via opting in only
  • your name via opting in only

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reason(s):

  • We may use the information to improve our products and services
  • Contact you via our email newsletter only if your personal information has been provided by yourself

We collect your email address in order to

  • Send our email newsletters
  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service

We always agree to

  • Never disclose, sell or transfer any of your information to anyone outside Yours Truly Club
  • Never contact you without you providing your details to Yours Truly Club
  • Monitor third-party email marketing services and website services for compliance, if one is used
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email

Request or remove your information

Upon your request, we will provide you with a summary of the information we have. You will have an opportunity to remove, correct, update or modify this information. 

How to unsubscribe

You can unsubscribe from receiving Yours Truly Club newsletters at any time. You can unsubscribe by clicking on the "Unsubscribe" link in the footer of any email newsletters. Yours Truly Club will never email you outside the services you have opted in for.

Third-party providers

All newsletters are provided by the service Mail Chimp. The website is provided by the service Squarespace

Third-party disclosure

We do not sell, trade, or otherwise transfer any of your Personally Identifiable Information to outside parties.

Third-party advertising

Yours Truly Club may engage with advertisements deemed suitable for our audience. The advertisements will never be harmful and no personal details will be passed or sold to any advertising partners. If you engage with the advertisement information about your visit to the partner site or sites, such as number of times you have viewed an ad or clicked the link may be recorded for content performance analytic only. We will never pass or sell your personal information such as your name, email address, payment information.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. We have not enabled Google AdSense on our site but we may do so in the future.


Yours Truly Club makes use of browser "cookies." Our cookies allow us to track your experience for example if you have been on our website and shown no interest in the marketing pop-up we can recognise your visit and won't aim this marketing at you. Yours Truly Club will never use cookies to retrieve information from your computer that is unrelated to our site or services. 

Links to other websites

As part of the service, Yours Truly Club will create links allowing you to access third party sites. Yours Truly Club is not responsible once you have left our service, we are no responsible for the content or engagement that happens or appears on the websites. Please read their individual privacy policies and terms of use. We will never provide links to anything that is deemed harmful.


All transactions are processed through a gateway provider and are not stored or processed on our servers.

Contact us

If you have any questions about this policy or our website in general please get in touch.

Yours Truly was founded and created by Naomi Bassey.

The policy was last edited on 22-05-2018. Yours Truly Club may change this policy without given notice by updating this page. You should check this page from time to time to ensure that you are happy with any changes.